21 Feb

Five content marketing examples from internet dating sites and apps

Day dating websites tend to see a spike in traffic between New Year’s and Valentine’s.

Nonetheless, it is not only the dread of 14, aka ‘singles awareness day’, that gets people signing up february.

These sites are cleverly tapping into customer demand as online dating services become increasingly popular – with 15% of all American adults reportedly having used one.

Though some bigger internet dating sites count on tv or PPC marketing, good old fashioned content marketing continues to be a terrific way to attract a clientele.

Here’s a review of merely several examples. Also to get the full story with this topic, always check these Econsultancy resources out:


OKCupid had been one regarding the online that is first web sites to utilize content to drive its overall strategy.

The initial incarnation – OKTrends – had been run because of the company’s co-founder, Christian Rudder, whom utilized his mathematical history setting the tone of this weblog.

Basically, he switched data and individual information into fascinating articles, producing interest that is huge online visitors as a whole – not merely those having its primary relationship service.

Since being obtained by Match.com your blog changed, but information and insight through the dating community stays in the centre of the content.

Additionally frequently articles bigger features, made to poke enjoyable at the perils of contemporary relationship. One present instance is the amusing ‘Dictionary for the contemporary Dater’, entirely on its moderate weblog. Handling to prevent the clichés of online dating sites, it utilizes relatable humour to engage and amuse visitors.


Match.com is another site that utilizes data to share with its content, mainly for its‘Singles that are annual America’ research, which surveys over 5,000 US singletons to produce informative and in-depth infographics and blogs. Read More